Lexus vehicles are created with a masterful skill and attention to detail inspired as much by traditional artisanship as by state-of-the-art engineering. This pursuit of perfection is evident at every stage of the manufacturing process.
Visually, you can recognise a Lexus by its unique styling, born of our design language called L-finesse. By finely balancing the two concepts of "leading edge" and "finesse," L-finesse helps assure that Lexus vehicles are not only captivating and luxurious, but also highly refined. Three principles govern the L-finesse philosophy.
Seamless Anticipation - Anticipating the customer's needs and desires is central to Lexus, and to the Japanese spirit of hospitality. By integrating anticipation into design, forms that go beyond three dimensions are created, resulting in unique and personal experiences for all our customers.
Incisive Simplicity - The simplicity of Lexus lies not in mere reduction of form. The removal of extraneous elements reveals the purity and beauty that is condensed within the structure and surface of the vehicle.
Intriguing Elegance - Lexus elegance reveals itself through careful juxtaposition of opposing elements. The result is an experience filled with fascinating depth that appeals to the senses through a profound and mysterious beauty.